
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Services
Perle offers a full creative service within branding, digital, spatial and print design. Making creative design solutions strategically grounded and executed to build belief at a personal level and global scale, based on Perle's core values; Authenticity | "Be Moved" | Creativity
About
Perle believes in communication that moves. Perle believes a relation | connection is created when you move someone with your message. Perle makes visual communication that moves you.
WHY "Perle"
When receiving a project, the first thing Perle does is to find or define the core values, the essence of the company behind the project. This essence should be the carrier of all visual communication. For Perle ["perle" is Norwegian for "pearl"] - this core / essence is the "perle" of the company - hence the company name. And, that the founder's first name is Mette - which means "perle" / [pearl] - makes the name perfect.
PHILOSOPHY & CREATIVE PROCESS
Perle's philosophy and creative process are based on a conceptual approach (global view) where innovative thinking, critical thought, experimenting & collaborations are key.
WHO
From concept and design to realisation, Perle is a branding agency that infuses every collaboration with strategy, design and technology. Perle's integrated approach enables clients to build business while building their brands. Since it's inception in 2005, Perle has worked on a wide range of projects in equally as many industries.
MISSION
Perle's mission is to create visual communication that moves* you.
CLIENTS
Collaborating with clients who seek distinctive and innovative brand- / branding solutions through creative lateral thinking**, quality design and execution.
Small-scale to monumental, local to global, start-up to established, it is our pursuit to discover the ultimate potential of a project or brief. Resolving each design task with clarity, creativity and authenticity.
* To move:
- to set or keep in motion; to cause to fonction; to cause to progress or advance; to arouse the emotions of; addect; to excite or provoke to the expression of an emotion. On the move: making progress; advancing
** Lateral thinking:
- solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and in solving ideas that may not be obtainable by using traditional step-by-step logic.
Core values

#AUTHENTICITY

Perle aims to create brands and visual communication that move you. To move forwards, upwards, increasing success. To create solutions that move you. To create emotions & actions.
© perle graphic design
#BEMOVED

































