Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Client:
Country:
Project:
To find the brand. The correct fit. According to who you are, your services, how you would like to be perceived.
This is our challenge and our passion.
Having a name, but no identity, our client had been growing extremingly fast, their branding had been put on hold, so when they contacted us, they really needed "everything".
We created a logo and a brand platform on which we based the development of their visual identity - and elaborated a brand style guide / brand manual. The brand manual is a wonderful tool to facilitate the communication keeping the guidelines in mind so everything is created in the same tone of voice. This will create a strong brand. Packaging - fish box - was created based on the new visual identity and also graphic elements (the symbol in the logo) were used to decorate their location / office.
And we created their slogan: True stories.
Mission
Researches, Analyses, Strategies, Packaging, communication tools
Client
Aalesundfish AS | Norway
Description
Aalesundfish AS is one of Norway's top quality marketers of Norwegian Seafood and salmon in particular and is represented in France, Italy and China. Aalesundfish offers their clients a wide range of High Quality Norwegian Seafood Products.
Perle graphic design was asked to develop packaging adapted for the French market. We did market research to find out about preferences and habits amoung buyers and final consumers in the French market
- and the results of the analyses gave us valuable information on how, where and when to focus. We developed adapted packaging and communication tools. Focus: move people (technique: storytelling in this case).
Price stick to be chipped out of the packaging
Inside of the packaging
traditions
quality
- from our research in France - presentation & selection of products, prices, preferences, trends, demands, consumer behaviour..
